LET’S WORK TOGETHER

Cassellefilms@gmail.com

I promise my mom didn’t write this

Justin Casselle is a writer + director whose work as a former broadcast producer in advertising for brands such as McDonald’s, Jeep, and Nintendo has surely been on your TV (it’s totally fine if you clicked “skip ad” - I get it). Though raised throughout childhood in the suburbs of Cleveland, Ohio, Justin landed in Chicago, his adopted hometown. And thanks to the mecca of the midwest, he witnessed and experienced firsthand the true meaning of artistic community and because of that Justin aims to tell stories that are big-hearted, sharp with social commentary, and interrogative of social norms, all through the lens of comedy.

Justin has directed many high-profile commercials, music videos, and short films which, ranging from dark comedy to slice-of-life dramas, have been official selections at various film festivals such as the Austin Film Festival, New Orleans Film Festival, and Urbanworld Film Festival to name a few. He has directed one of the first ever comedy commercials for PETA along with the generational name-changing commercials for Aunt Jemima, now Pearl Milling Company, among many other brands. He’s also written for shows and special events for Ebony, VH1, Peacock, and Netflix.

World-building, directing actors, and creating communally are all things Justin looks forward to behind the camera, especially when those working beside him feel equity and representation in front of it. A fan of a healthy craft service budget, Justin prefers his sets to be inclusive of all genders, cultures, and snacks.